Tangling with the digerati

2014.10.20.tangleI spent an evening hobnobbing with some of Edinburgh’s “digerati” last week as part of a product launch for a new mobile dating app. It was a great experience and seems like a fun little app, so I thought I’d share a bit about it all here.

My invitation to the launch came not because of my non-partnered status*, but rather because of my status as an “Edinburgh Digerati” which made me laugh. Firstly, because I think the word is silly (sorry, it is!) and secondly because I don’t feel that I deserve a place among the “elite”. But someone did (or does) so I happily accepted the invitation. (Plus that, I can’t turn down free food!)

Of course, my research interests mean that I am very interested in what the actual digerati are doing. And it seems that many of them are equally interested in my research. Which means I had several really great conversations about online reputation management and—due in part to last night’s purpose and venue—how online dating can impact individuals’ online and offline reputations. (I’ll share more about that another day.)

So, the app!

The app is a new product called Tangle and is available for download through Google Play and Apple’s App Store**. The idea is that you can connect with people you walk past during the day, meaning you can turn that passing glance into a lasting relationship. (Or not.) It also allows you to go back in time to see who you may have passed when you were out-and-about but not looking at the app.

I downloaded the app at the launch and decided to keep it on my phone for a bit to see what it was really like. Which I feel a little weird about because I’m not in the market for a new beau, but curiosity got the better of me!

After having a wee play around with it, I found it easy to use and rather intuitive. However, I wasn’t happy that I had to link with my Facebook account (there isn’t another option at this time). And I’m a little weirded-out by the idea that people can see when I’m nearby. (Though you can turn off the ping and/or block people if you want.) But I’ve been assured that the privacy tools and processes Tangle uses means you’re safe.

I initially set my parameters for people in my own age group which meant that I only got two pings. Realising I’d need more pings to see how the app worked, I extended my range to all available age groups. This expanded reach didn’t deliver as many pings as I’d have hoped for, but it did make a difference.

In my travels around Edinburgh, Midlothian, and Stirling, I received pings/notifications for about 10 Edinburgh-based men (all under 30 years of age), one from a 30-something man in Midlothian, and nothing from Stirling.

But that makes sense as 1) the app is being marketed towards folks in their 20s right now and 2) the marketing is taking place in Edinburgh at the moment.

Honestly, I think the app is a fun idea and I can see how someone would enjoy using it once there are enough users to fill up your screen with potential matches. If I were a single woman in my 20s, trying to meet new people, I can see how this would be an extremely fun way to do it.

But I’m 40 and quite frankly, I feel a bit too old for the tool.

However, I am quite flattered that a handful of people have liked me on the app. But as I’ve not liked them back, I don’t know who they are. (If you’re one of them and are reading this: It’s nothing personal.)

As for me, I’m excited to follow up with some of the people I met at the launch to talk about my research and to find out how their various techy businesses are progressing.

[Please note this review has not been solicited, bought, or paid for in any way. (I did get free pizza and beer at the launch, but not as payment for this post.) This is not meant as an endorsement and is merely my thoughts and review on a new mobile app.]

* I hate saying single because I don’t feel single. But I hate saying widowed because, well, yeah. So forgive the weirdness of that sentence.
** The lack of a hyperlink isn’t because of my preference for non-Apple things (yes, I’m one of those people); it’s because I can’t find a good link. Go to Tangle’s website to access the download.

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